Semiotic Analysis of Media

data

Television Commercials

 Date

Time Slot

 Program Channel

 Duration

 Product Company Name

 Product Type

 Add Description

Myth

 Voice Over M F - Jingle

 1.

25th April 6.00-6.30

 Simsons

 27 sec

swatch

 watch

General going to address troops, marching music in background. general taps mic, while ringing the music turns into Latino and a sexy women rips off her cloths (pants shot) then starts dancing, feral man starts dancing,every one starts dancing - close up of women;s bum cheeks, women jumps up on stage whispers to general and draws a square around her breasts- v/o swath don't be too square- while general is doing a Michael Jackson pose-- myth - wear the watch and you will become hip and sexy

 Male

 2.

 25th April 6.00-6.30

 Simsons

  27 sec

 life savers

 lollies

 Sexy young girls and guys on hovercraft having fun and being silly- one guy has got life savers in his eyes and mouth. one guy throws red life saver to another guy and just before it goes into his mouth, it stops and a pretty young girl dressed in a bikini grabs it and pops it into her mouth - myth -if you eat life savers you will have plenty of sexy fun times and you will attract beautiful young girls

 jingle - life savers get a whole lot more out of life

 3.

 25th April 6.00-6.30

Simsons 

 27 sec

 swatch

 watch

 repeat of number 1.
 

 4.

25th April 6.00-6.30

 Simsons

 15 sec

 pizza hut

 big brother meal deal

security guard will not let pizza delivery boy in, so the delivery boy tricks security guard into looking somewhere else and while he does the delivery boy jumps fence and the guards chase him one of the guard falls over - myth- Pizza hut will get your pizza to you , no matter what

 jingle of phone number

 5.

25th April 6.00-6.30

 Simsons 

 25 sec

 burger king

 chicken burger

lecturer giving boring lecture, whole class bored, suddenly the lecturer stars clucking like a chook. the focus is on the only guy who seems to notice, he looks confused v/o got chicken on your mind? real taste king value - myth - burgers are so good at burger king they will consume your thoughts and you won't be able to wait until your next one  

 male

 6.

25th April 6.00-6.30

Simsons 

 15 sec

 just jeans

 leather clothes

 fashion parade- crowd applaud when young gorgeous skinny models walk out - cloth up on dress -myth- if of wear these clothes men will want you

 jingle George Michael song - everybody wants a girl like that

 7.

25th April 6.00-6.30

Simsons  

 25 sec

 media care

 organ donation

 six individuals-different age, gender mostly Anglo one Asian , joke about themselves -myth- you don't have to smart, beautiful or clever to be an organ donor but it is a fun and worthwhile thing to do

 male

 8.

25th April 6.00-6.30

Simsons 

 15 sec

 channel 10

 the panel

 grab of the panel t.v. show - middle guy holding up sexy red pair of lingerie- Santo asks how is this relevant? Compare replies -I wanted to get an opinion from some ones who knows - glen (laugh) Glen Robbins answers - they ride up a bit(laugh)- Myth - this is a really funny show with adult content

 male

 9.

25th April 6.00-6.30

Simsons

 25 sec

 channel 10 

 neighbours 

 mum and dad arguing, boob shot as daughter walks out of room, scream - parents rush into lounge room shot of broken window and dad picks up a brick - myth- this show is going to be jam packed full of excitement, sex and drama- you are going to be on the edge of your seat if you watch it

 jingle

 10.

25th April 6.30-7.00

neighbours 

 15 sec

kfc  

colonel choice fillet burger

 cool guy sitting on a shiny leather lounge with wry grin we are told it's our choice then he starts munching into a burger- myth - if you choose to eat this burger you will be confident, in control and you are young thin and beautiful or if you eat this burger you will get munched out by a young beautiful guy

 male

 11.

25th April 6.30-7.00

neighbours  

15 sec 

 pizza hut

big brother meal deal 

 repeat number 4
 

 12.

25th April 6.30-7.00

 neighbours  

 27 sec

 red rooster

 flavour wrap

 one guy on lounge playing play station another guy walks in eating a wrap, first guy says that smells good, asks what it is called the two banter about name, first guy gets distracted and crashes- second guy laughs at him -myth- if you eat this very flavorsome flavour you'll be a winner

 male

 13.

25th April 6.30-7.00

 neighbours  

 15 sec

 domino

 hot sell

 close up of steaming hot pizza- sexy voice over - hot tender moist-myth- with their technology your pizza will arrive at your place pipping hot - as if they just pulled it out of the oven at the restaurant

 women sexy voice words like moist hot

 14.

25th April 6.30-7.00

neighbours   

 27 sec

 yellow pages

 yellow pages on line

 there is a dog ripping up something, the owner is fed up and decides to call the dog pound but discovers that it was the yellow pages the dog was ripping up, so he decides to look up the number online, meanwhile the dog brings him his slippers. the man has a change of heart but when he goes to get his slippers off the dog the dog will not let go of the slippers - myth- even without the book you can still find it online at yellow pages online

 no voice over

 15.

25th April 6.30-7.00

 neighbours

 15 sec

 www.sofresh.com.

au

 so fresh cd/cassette

 through the cd cover you see clips of the acts on the cd meanwhile in the background there is a urgent v/o telling us how good it is - myth - this cd is so new and so fresh you won't be hip if you don't get it

 male

 16.

25th April 6.30-7.00

neighbours 

15 sec 

kfc 

 colonel choice fillet burger

 repeat of number 5
 

 17.

25th April 6.30-7.00

neighbours  

 25 sec

 hungry jacks

 wrapper toblerone meal deal

 young guy and girl both beautiful slim sitting on a bench behind a toblerone poster hoeing into burgers - girl points and while the guy is looking, she steals his chocolate. he asks if she stole it and we see her with a smile on her face add cheek sticking out in the shape of the chocolate- she giggles - myth- young beautiful people eat hungry jacks and they don't get pimples or fat they just have a great time

 male

 18.

25th April 6.30-7.00

neighbours   

 30 sec

 pantene

 ultra v

 three gorgeous young beautiful women flaunt their luscious long hair- over a lounge in a shower, one ties it in a not as v/o tell us how strong ultra v will make our hair and that it will happen in only 14 days myth- use pantene and only 14 days you will have hair as long and luscious as these freaks

 women sexy voice pumpy music

 19.

25th April 6.30-7.00

neighbours  

 15 sec

 pizza hut

 big brother meal deal

 repeat of number 4
 

 

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